Local Citation Audit
Having the correct local citations for your business is essential for a successful SEO Marketing campaign. Citations are relevant because they give Google the signals it needs to position you in the local rankings. In other words, your citations have a direct correlation to how well you rank on the local searches.
In a basic sense, your citations are your business’s NAP listings, or Name, Address, Phone number, listings. By setting up citations on sites that directly influence your Google listing, you improve the visibility of your GMB. For instance, sites like YELP, FB, Citysearch, Yellowpages, Bing, Foursquare, Merchant Circle, etc., provide data to Google that help them decide how and where to rank you for your GMB listing.
Accurate Citations are a MUST!
Citations must be accurate and have the same data across each platform. Having varied phone numbers, address discrepancies, or incorrect website links on these citation sites will hurt your listing. All citations must be in line and match the correct NAP info for your business. If citations are incorrect, you will not be gaining the full value of that citation.
Major and Local Citations
There are hundreds of citation sites available on the web. Some are larger with a more general focus such as EZlocal or YellowBot, and others are more streamlined and niche-focused such as HomeAdvisor or Tripadvisor. Citations can be categorized into two main categories, Big or Major Citations, and Local or Hyper Local Citations. The former are all the major sites you’ve probably heard before; they are sites like FB and Yelp. The latter is generally more location or service-specific citations that focus on specific areas or types of businesses.
Local Citation Audit
Performing a Local Citation Audit will give insight into your current citation standing and any incorrect NAP info that might be lingering out on the web. It is a significant first step to understanding your current business presence and what you can do to improve your visibility.
Citations should be looked at regularly, especially if ANY information about your business has changed. If you’ve changed your phone number, contact email, website, or address, you are going to want to revisit your citations, find any discrepancies, and fix them.
Our Local Citation Audit gives you the ability to see a list of major citations and how they compare to your correct NAP. We can then work with you to fix these citations quickly and look at new opportunities for building out your missing citations.
I have inaccurate citations; what do I do?
Our audit may find several citations with the wrong listing information. Not to worry, we can help.
Our citation cleanup and boost will get all your citations in order with your accurate business listing information. We do a complete in-depth analysis of your citations, manually correct each one with missing or innaccurate information, then start to build new citations to compliment your existing ones.
Free Local Citation Audit Tool
Try our Free Local Citation Audit to find out your missing and inaccurate local citations. Our citation audit looks at some of the most popular major citations on the web. We analyze your NAP listing on these citation pages and give you a solution to fixing them.
The process of fixing and building new citations can be time consuming for any business. Business Nucleus makes the process simple and affordable. Our experienced Local Marketing strategists can help you build an effective long-term local marketing plan that grows your visibility and website visitors.
